Renault Trucks UK Ltd has announced the appointment of Grahame Neagus as its new Head of LCV responsible for the UK and Ireland. Grahame, who has over 30 years’ industry experience in truck and van OEM roles, as well as heading the Lex Autolease LCV Department, joined Renault Trucks on 1st February 2017.

Grahame takes overall responsibility for the design and implementation of the Renault Trucks’ Light Commercial Vehicle strategy from 2.8 to 4.5 tonnes, with a brief to grow the company’s LCV penetration through its established UK and Irish dealer networks.

On joining Renault Trucks, Grahame says: “There are some new and very exciting developments coming on stream for Renault Master in 2017 and 2018, so there is a real opportunity for us to educate the market on the class-leading product and service differentials we offer because of our truck, rather than car-based, heritage. Now is the time to create clear blue water between us and the current market players; my focus is to add value and to communicate the compelling reasons for purchasing Renault Master through Renault Trucks.”

Grahame continues, “I will be reinforcing our existing customer portfolio, identifying new areas for growth where the product range has the best fit and harnessing the strengths of the Renault Trucks dealer network for our LCV offering.  We bring the Renault Trucks philosophy to the LCV market by providing tailored solutions to meet operators’ transport needs. So, by focusing on the operator’s service requirements, we will provide value-added Renault Truck network experiences such as out of hours service and tailored R&M contracts, to the traditionally car-biased market with the ultimate aim of maximising operator uptime and compliance.”

Grahame reports to Nigel Butler, Commercial Director, Renault Trucks UK Ltd., who commented, “Grahame’s proven LCV and industry experience, plus his clear understanding of the challenges faced by the market, will significantly reinforce our presence with our existing customer portfolio as well as identify new growth opportunities. Where other LCV manufacturers offer car-biased thinking, Grahame will play a significant role in promoting a differentiated, customer-centric focus which very much comes from our truck background.”

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